Are you selling the WRONG business opportunity?

Here’s a little question to think about.

Are you selling the WRONG business opportunity?

What’s the first thought that just popped into your mind?

For most people I bet it’s either their company or their products.

And how “GOOD” they are. How they help people do _____.

And how incredible their “system” is… the override structure, the “unique” builder bonuses, etc….

Right?

After all isn’t that why you decided to join the business you’re in… because of how unique this company is and how different this particular opportunity is?

That’s what most people sell and…

It’s EXACTLY Why Most Are Struggling To
Sponsor A Large Number Of People  

See, this is what the company wants you to sell… but that is NOT what gets people really excited.

And I can GUARANTEE that you joined your business for a much different reason.

Oh sure it’s important to feel good about what you do, and I’m certain you believe 100% in the opportunity…

… BUT those are the supporting reasons behind your decision.

The REAL reason behind why you do what you do… and it’s the same reason why others will join you… which is actually the same reason EVERYONE buys anything…

… it’s to make themselves feel BETTER about themselves.

Every buying decision (and recruiting someone is a sales process… they need to BUY INTO what you do)… is an emotional one.

We can come up with dozens of reasons WHY people buy… but if we boil it all down to one thing, it’s to…

… FEEL BETTER ABOUT OURSELVES.

The house we live in, the car we drive, the clothes we wear, the TV in your house, the furniture, the color of paint you chose for your walls… EVERYTHING has an emotional reason attached to it.

So knowing this let’s back up and think when talking to someone about your business… is it the “life changing” product or a “unique” compensation plan or the vision of a founder is what REALLY gonna get someone to move?

No.

What will get them to move are their own selfish reasons.

Here are 7 motivators we ALL have, in no particular order:

1. Money
2. Security
3. Recognition
4. Achievement
5. Love of Family
6. Acceptance of Others
7. Self-Acceptance

They’re running automatically in the background and WHEN we make buying decisions it’s for one or more of these reasons.

Now they all can be tied back to making us feel good about ourselves.

When you’re loved by your family… accepted by others… have money… recognized or appreciated…. all of it makes us feel good, right?

So when others are considering joining your business and you speak to them about things which do not satisfy these… things that are IMPORTANT TO THEM… you have NO CHANCE of getting them to join.

And as I found out… if all you talk to them about is money… you may temporarily appeal to their GREED, but it won’t last unless you can grab them emotionally with their REAL reason(s).

But… when they can see themselves getting what THEY want as a result of associating with you… that’s when you got them.

Which is why it’s important to ask questions, and pay close attention to what they tell you.

People will usually tell you what they need for you to recruit them.

A good question to ask people, and it’s a general one, but it does wonders in terms of digging DEEP to discover their REAL MOTIVATOR, and it’s….

What’s Important To You?

When they indicate they want to make more money, pretty

 much everyone says that… you have to find out WHY it’s 

important to them to make more money.

Think about it, if they really wanted to make more money, if that was their only motivator… then why haven’t they gotten it yet?

I think often people don’t really know what they want… so they say they want bigger house, car, more money… but it’s really what all these things will do for them… how they will make them feel.

I can tell you a lot of the leaders in Network Marketing are driven by praise and recognition.

Sure we all want more money… but I’m telling you people will do incredible things to get recognized and feel appreciated.

We all crave that.

Being someone their kids would be proud of… having lots of security… these things drive us and when you can appeal to them in your recruiting… it’ll dwarf anything else and will become the dominant reason people will flock to YOU and join YOU.

So if you’re not sponsoring as many people as you’d like, yet you feel like you’re doing everything else right… it just might be that you’re selling the WRONG thing.

And a little change in your approach to focus on THEM… 
 THEIR GOALS, DREAMS and MOTIVATIONS…